What’s Next Data Analytics™ uses proprietary data and methods to tackle difficult problems facing execs and provider actionable insights on what’s now, what’s next, and what they need to do about it. It was started by PYMNTS.com, the leading providing of information and analysis commerce and payments, in response to increased demand for sophisticated data analysis by its community.
What’s Next data scientists include leading econometricians, survey experts, financial analysts, and marketing scientists with deep experience in the application of data to the payments and commerce ecosystems. The team is renowned for discovering major flaws in the Census Bureau’s e-commerce data. The team is lead by Dr. David S. Evans, one of the experts who uncovered the Census e-commerce problems, and a globally recognized economist.
What’s Next is all about making sure execs have the right data, and reliable data, for making decisions. Too often companies rely on the wrong data or bad data. Not surprisingly that often leads to bad decisions.
In working with companies, What’s Next™ taps into the massive trove of data its data scientists have already amassed as well is embarking on original data collection and analysis. So far, the team has constructed more than 20 data-driven products covering a wide range of issues.
What’s Next has fielded surveys and collected data globally. In addition to the United States, it has a strong presence in China, the European Economic Area, India, and Latin America, and a multi-lingual team.
PYMNTS.com is the leading source of information and analysis on the payments and connective commerce worldwide. Since 2009, it has been helping executives understand what’s next and what to do about it. What’s Next Data Analytics builds on the investments we made in building a powerful data analytics team, and massive repository of knowledge, on the highly dynamic payments and commerce sections.