What’s Next Data Analytics™ uses proprietary data and methods to tackle difficult problems facing execs and provider actionable insights on what’s now, what’s next, and what they need to do about it. It was started by PYMNTS.com, the leading providing of information and analysis on commerce and payments, in response to increased demand for sophisticated data analysis by its community. Its data scientists include leading econometricians, survey experts, financial analysts, and marketing scientists with deep experience in the application of data to the payments and commerce ecosystems. The team is renowned for discovering major flaws in the Census Bureau’s e-commerce data. What’s Next has a global and multi-lingual team. They’ve conducted original data collection and analysis in most parts of the world. What’s Next Data Analytics is lead by Dr. David S. Evans, one of the experts who uncovered the Census e-commerce problems.